Privacy policy
Effective Date: 13 September 2024
BRILLTY LTD ("we," "us," or "our") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website brillty.com, use our services, or make a purchase from our site.
By accessing or using our Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
1. Introduction
We are dedicated to safeguarding the privacy of our website visitors and service users. This policy details how we handle your personal data.
BRILLTY LTD is registered with the Information Commissioner's Office (ICO) under registration number ZB734736.
2. Data Collection
2.1 Personal Information We Collect
a. Device Information
When you visit the Site, we automatically collect certain information about your device, including:
- IP Address
- Browser Type and Version
- Time Zone Setting
- Operating System and Platform
- Cookies Installed on Your Device
- Information About How You Interact with the Site
b. Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect:
- Name
- Billing Address
- Shipping Address
- Payment Information (including credit/debit card numbers or payment details via third-party processors)
- Email Address
- Phone Number
c. Communication Data
Information contained in any communications between you and us, including emails and messages sent through the Site.
2.2 How We Collect Personal Information
- Direct Interactions: You may provide personal data when you fill in forms or correspond with us by post, phone, email, or otherwise.
- Automated Technologies: As you interact with our Site, we may automatically collect technical data about your equipment, browsing actions, and patterns.
- Third Parties or Public Sources: We may receive personal data about you from various third parties, including analytics providers, advertising networks, and search information providers.
3. Use of Data
3.1 How We Use Your Personal Information
We use your personal information for the following purposes:
- To Fulfill Orders: Processing your orders, managing payments, fees, and charges, and delivering products and services.
- To Communicate: Sending order confirmations, updates, and responding to inquiries or requests.
- For Fraud Prevention: Screening orders for potential risk or fraud.
- To Improve Our Services: Analyzing data to improve our website, products/services, marketing, and customer relationships.
- Marketing: Providing you with information or advertising relating to our products or services, in accordance with your preferences.
3.2 Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Performance of a Contract: To fulfill our contractual obligations to you.
- Legitimate Interests: To improve our services and manage our business.
- Consent: Where you have provided consent for specific purposes.
- Compliance with Legal Obligations: To comply with applicable laws and regulations.
4. Data Sharing
4.1 Sharing Your Personal Information
We may share your personal information with:
- Service Providers: Third parties that perform services on our behalf, such as payment processing, shipping, analytics, and marketing services.
- Business Transfers: In the event of a merger, acquisition, or any form of sale of some or all of our assets.
- Legal Obligations: To comply with laws, regulations, legal processes, or governmental requests.
- Protection of Rights: To enforce our agreements, policies, and terms of service, or to protect the rights, property, or safety of us, our customers, or others.
4.2 International Data Transfers
Your information may be transferred to and processed in countries outside of the UK and the European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the European Commission.
5. Data Security
5.1 Protecting Your Information
We implement appropriate technical and organizational measures to secure your personal data from unauthorized access, alteration, disclosure, or destruction.
5.2 Data Breach Procedures
In the event of a data breach, we will notify you and any applicable regulator where we are legally required to do so.
6. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
- Order Information: Retained for seven (7) years to comply with tax and accounting regulations.
- Marketing Data: Retained until you opt-out or withdraw consent.
7. Your Rights
European and UK Residents
Under the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, you have the following rights:
- Access: Request access to your personal data.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data.
- Restriction: Request restriction of processing your personal data.
- Data Portability: Request transfer of your personal data to you or a third party.
- Object: Object to processing your personal data where we rely on legitimate interests.
- Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data.
To exercise these rights, please contact us at contact@brillty.com.
8. Cookies and Tracking Technologies
8.1 Cookies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze our website traffic.
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Types of Cookies Used:
- Essential Cookies: Necessary for the operation of the Site.
- Analytical/Performance Cookies: Help us understand how visitors interact with the Site.
- Functionality Cookies: Remember your preferences.
- Targeting Cookies: Record your visit to the Site and the links you have followed.
8.2 Managing Cookies
You can set your browser to refuse all or some browser cookies or alert you when websites set or access cookies. Disabling cookies may affect the functionality of the Site.
9. Third-Party Services
Our Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
10. Automated Decision-Making
We may use automated decision-making and profiling to tailor marketing communications and improve our services. You have the right to object to processing based solely on automated processing, including profiling.
11. Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will delete it promptly.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this Privacy Policy periodically.
13. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Email: contact@brillty.com
Mailing Address:
BRILLTY LTD
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
14. Right to Lodge a Complaint
If you believe that we have not complied with applicable data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.
- Website: https://www.ico.org.uk
- Telephone: +44 303 123 1113
- Registration Number: ZB734736